上海近幾個月從大街小巷冒出來一批單車,銀白色車架、紅色輪圈,上海人稱它摩拜單車(Mobike)。這種類似台灣的Ubike,外觀更為拉風,使用上更方便,特別的是,摩拜不是由上海市政府所規畫,而是來自於一位浙江的科技記者胡瑋煒的構想。
究竟摩拜單車有什麼魅力呢?簡單的說,它是全球第一款無固定樁、隨取隨還的網路共享單車:手機定位找車、App支付解鎖,騎上就走,到了就鎖車走人,而且使用每半小時只需要人民幣1元(約新台幣5元),未來還可能更低。
創始人胡瑋煒今年34歲,父母經商;2004年,她從浙江大學城市學院新聞系畢業後,進入剛創刊的《每日經濟新聞》經濟部做汽車記者。後來又去了《新京報》《商業價值》和《極客公園》從事科技報導。
2013年,胡瑋煒到拉斯維加斯參加國際消費類電子展(CES)時深受觸動。她回憶:「那時的汽車行業相對保守,突然到了以科技為主的世界裡,發現這個世界正在發生這麼大的變化,而自己居然沒有意識到。」
回到北京之後,她對當時的老闆說,想做一個汽車和科技結合的報導領域。不久,她創辦了自己的第一家公司「GEEKCAR」,一家汽車科技網路媒體。
當胡瑋煒還是汽車產業記者時,認識了許多汽車工程師、科學家和設計師,這群朋友也成為她日後創業時極大的幫助。
曾經有一段時間,智能單車、智能電動車概念特別流行;但胡瑋煒想,「人們不會想要一輛監測心跳、脈搏各項生理機能的單車,人們要的是一輛想用就能用的單車。」於是,她從2015年1月開始策畫,為的就是做一個平等、便利、共享的互聯網共享單車。一直到今年,他們把車鋪到上海城區大街小巷,總共只花了一年半。
一開始遭遇的質疑當然很多。一個年輕的女記者,真能帶著公司做到這件事情嗎?似乎怎麼看都不可靠吧?
胡瑋煒說:「我可能比較軸(固執、死腦筋),我會主動排斥掉所有這些跟我說不靠譜的東西,你說做不到,我現在沒辦法證明,我最後會做出來給大家看。」
胡瑋煒認為,互聯網時代讓物質世界發生了一些變化,越多的人用的東西,它的價值就會越大。單車也是這樣,只要越來越多的人喜歡它,這件事情就是共享的,價值也會越來越大。
胡瑋煒的理論是成立的。這套極為便利有效的系統,雖然沒有做太多的宣傳,卻在幾個月裡改變了許多人的出行方式。更重要的是,隨著摩拜受到資本市場的熱烈歡迎,可以想見,大陸資本市場很快將在單車共享經濟領域又將有一番激烈的競爭。
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